Tuesday, June 12, 2007
FeedBlitz Unveils Newsletter Edition: First Cross-Media Lead Capture and Marketing Communications Service
Unique service bridges the gap between the traditional email newsletter mailing list and “Web 2.0” technologies by seamlessly integrating the best of both.SUDBURY, MA — June 12, 2007 —
FeedBlitz, LLC, the leading provider of RSS to email newsletter services, today announced the FeedBlitz Newsletter Edition, a first-of-its-kind service that gives marketers the ability to automatically unite the customization, targeting and tracking capabilities of their email newsletters with new media distribution to blogs, RSS feeds, instant messaging (IM) and social media.
With the FeedBlitz Newsletter Edition, newsletter marketers can easily reach the younger, more mobile and more influential subscribers that email misses, as well as their traditional readership, with a single service. Uniquely, authors can create their newsletter articles through IM, email, their smart phone or on the web. Newsletters are shipped across all those media, personalized for each subscriber, with automatically generated RSS feeds and branded web pages extending reach online to web readers and search engines.
“FeedBlitz Newsletter Edition delivers firsts in both convenience and capability,” said Phil Hollows, founder and CEO of FeedBlitz. “Unlike labor-intensive email newsletter services that stop at the in-box, it enables marketers to write, send and track their updates from any medium and extend its reach with delivery on any medium, all using one, easy process. Professional bloggers can maximize their revenue opportunities by using FeedBlitz Newsletter Edition to automate subscriber data capture, turning subscribers into leads they can actively market to.”
Hollows explains that, until now, no single service has been able to deliver personalized content to email, RSS feeds, IMs, and popular social networks such as Twitter. “Historically, Web 2.0 and social media marketing have lacked personalization, leading to disappointing revenues and poor ROI. Worse, anyone managing a blog or email newsletter service has had to use different vendors for each media channel. Added costs and complexity combined with wasted time, varying capabilities and limited data capture to frustrate publishers who simply want to reach, track and target all their subscribers.”
FeedBlitz Newsletter Edition succeeds in bringing all the distribution and management together into one powerful, publisher-centric service. It enables publishers to take charge of revenue generation across all these media, combining active, personalized, consistent communications with consistent tracking for correspondingly higher returns.
Features of Newsletter Edition include:
- Create articles anywhere, anyhow: online, email, IM, phone.
- Automated, personalized web distribution and hosting.
- Personalized RSS feed generation.
- IM distribution via Skype and AIM
- Delivery to the Twitter social network.
- Customized subscriber data capture.
- Audience segmentation.
These new features combine with existing FeedBlitz capabilities such as real-time analytics, full subscriber management, import and export, tag filtering, unlimited RSS-powered autoresponders and email broadcast facilities.
FeedBlitz Newsletter Edition is available immediately and priced by the number of unique subscribers, starting for as little as $1.49 per month.
FeedBlitz, LLC was founded in August, 2005 to provide a service enabling marketers, publishers and bloggers to make more effective use of newsletters, RSS and new media technologies by helping subscribers get the information they want in their preferred format. FeedBlitz converts RSS and blog updates into email newsletters delivered daily to subscribers' inboxes, instant messengers or social network site. Managing subscriptions, circulation tracking, real-time analytics, and email autoresponders, FeedBlitz is compatible with all major blogging platforms and services. More information is available at http://www.feedblitz.com/.
Labels: feedblitz, newsletter
Tuesday, April 10, 2007
BlogHer Co-Founder Jory Des Jardins Joins the FeedBlitz Board
Des Jardins Broadens Leading RSS to Mail Provider’s Perspective with Expertise on Women’s Issues; Media and Silicon Valley Presence.SUDBURY, MA — April 10, 2007 —
FeedBlitz, LLC, the leading provider of RSS to email newsletter services, today announced the election of Jory Des Jardins to the Executive Board. Des Jardins is co-founder of BlogHer, LLC and an established marketer and writer in both the mainstream media and online. She joins existing Board members Phil Hollows, FeedBlitz’s CEO, and Tom Evslin, FeedBlitz’s principal investor.
“Jory’s election emphasizes FeedBlitz’s commitment to reaching new markets with innovative services,” said Founder and CEO of FeedBlitz, Phil Hollows. “She brings fresh insight to the company around both our personal and commercial customers – advice that is already yielding results.”
Along with co-founding BlogHer, Des Jardins writes on women’s business issues, marketing, blogging, and entrepreneurship for publications including, Fast Company, Inc., Corante, The San Francisco Chronicle Magazine, and The New York Times. Prior to co-founding BlogHer, Jory was Director of Business Development at new media start-up MyPrimeTime and an editor at Time Inc and The New York Times Syndicate. She developed the blog network for the baby boomer media company ThirdAge.
“I was first introduced to FeedBlitz as a user and was struck by how smart it was,” said Des Jardins. “I come from a traditional media background and thought that this product could help bring both traditional publishers into the social media realm, as well as provide bloggers with a professional outreach platform.”About FeedBlitz
FeedBlitz, LLC was founded in August, 2005 to provide a service to enable marketers, publishers and bloggers to make more effective use of RSS and other blog-based technologies, helping subscribers get the information they want in the format they want. FeedBlitz converts RSS and blog updates into email newsletters delivered daily to subscribers' inboxes. It manages subscriptions, circulation tracking, real-time analytics, and email autoresponders, and is compatible with all major blogging platforms and services.
More information is available at http://www.feedblitz.com/
.About BlogHer, LLC
Founded in February 2005 by Elisa Camahort, Jory Des Jardins and Lisa Stone, BlogHer LLC's mission is to create opportunities for women bloggers to pursue exposure, education, community and economic empowerment. The BlogHer Community (www.blogher.org
) is the Web’s number one guide to blogs by women, where 60+ editors write guides to the hottest blogging by women in 20+ popular topics. In 2007, BlogHer will host the BlogHer07 Conference in Chicago (July 27-28), an event that has become the place for men and women bloggers of all stripes to learn and network. The company’s latest initiative is the BlogHer Advertising Network, BlogHer's first qualified, targeted environment for contextual advertising showcasing more than 160 women bloggers across multiple verticals, including parenting, food and lifestyle. For more information visit http://blogherads.com
More information is available at http://www.blogher.org/
Tuesday, May 30, 2006
FeedBlitz™, Internet's Largest RSS to Email Service, Receives Angel Funding
Entrepreneur, author and technology executive Tom Evslin joins FeedBlitz Board; Funding will expand operations and accelerate service development.
Sudbury, MA - May 30, 2006
– Phil Hollows, founder and CEO of FeedBlitz, LLC, the leader in RSS to email newsletter services, today announced that it has received a significant angel investment from Tom Evslin. Evslin will join FeedBlitz's Board of Directors.
FeedBlitz operates a service which converts blogs and other web 2.0 content into opt-in email. Publishers use this service to reach a huge audience who are familiar with email and want to receive new material automatically, but who may not be familiar with technologies like RSS. FeedBlitz includes powerful tools which publishers use to customize their message, control delivery schedule, and measure reach.
Almost half a million individual subscribers receive the updates they want from their favorite blogs and websites in email they have requested. FeedBlitz FeedAdvisor
™ helps them find new sources of relevant content.
"RSS is a powerful technology and very important to the distribution of blogs and other web content," said Evslin, "but readers don't care about the technology and find it difficult to use. FeedBlitz gives both publishers and readers the advantage of RSS-based distribution without technical complexity - everyone understands email. As an early customer, I have been continually impressed with FeedBlitz's execution. Phil rescued me and a number of other bloggers when service from our former provider became unreliable. FeedBlitz has grown rapidly since and earned its leadership position. I am delighted to have an opportunity to contribute to FeedBlitz's future growth and success."
Evslin is well-known to web cognoscenti who enjoy his war stories about the Internet bubble -- and the years before and after -- at http://blog.tomevslin.com
, and who read his novel hackoff.com: an historic murder mystery set in the Internet bubble and rubble
. FeedBlitz is used to deliver a free customized serialization of hackoff.com as well as the posts from his blog.
Phil Hollows added: "Tom brings his unique expertise and insight as a successful entrepreneur, CEO and author to FeedBlitz. With his experience and this investment, FeedBlitz will be able to bring dedicated resources and focus to further extending our services, growth and leadership."About Phil Hollows
Hollows, founder and CEO of FeedBlitz, brings nearly 20 years of IT and software leadership to the company. He was vice president of product marketing at OpenService, Inc, an enterprise security software vendor. Prior to OpenService, Hollows was vice president of product marketing at Response Networks, Inc.; vice president of technology at RadView Software, Ltd.; and Technology Director at Kronos, Inc. He was also a Managing Consultant at the British specialty consultancy, Metapraxis, Ltd. Hollows gained his degree from Britain's Oxford University, and has been a US resident since 1993.About Tom Evslin
Evslin was cofounder, Chairman and CEO of ITXC Corp. The NASDAQ-listed company grew from startup in 1997 to the world's leading provider of wholesale VoIP and one of largest carriers of international voice minutes of any kind by 2004 when it was acquired. At AT&T Evslin founded and ran WorldNet Service which popularized flat rate, all-you-can-eat Internet pricing. At Microsoft he was responsible for email products including what became Exchange and Outlook.About FeedBlitz
FeedBlitz, LLC was founded in August, 2005 to provide a service to enable marketers, publishers and bloggers to make more effective use of RSS and other blog-based technologies, helping subscribers get the information they want in the format they want. FeedBlitz converts RSS and blog updates into email newsletters delivered daily to subscribers' inboxes. FeedBlitz manages subscriptions, circulation tracking, real-time analytics, and email autoresponders, and is compatible with all major blogging platforms and services. FeedBlitz also enables email subscription services for individuals, simplifying information overload using the Internet's most pervasive application – email. FeedBlitz's partners include TypePad
More information is available at http://www.feedblitz.com
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